-
-
-
Fall for Nailae : Print your favorite designs on your nails !
-
Sara Svati
Livecoiffure : Where did you get this idea from ?
Alexandre : From a simple discussion ! I was talking with my father about the time women spend to take care of themselves: henna, nail polish…. Everything started with this very male comment : « That would be great they spend less time on their nails ! Can you find a solution? ».
Living in Hong Kong, at the forefront of new technologies, I was thinking more and more about it, I did some researches, I met professionals… and the Station Nailae was born !Livecoiffure : Could you tell us tell us more about the Station Nailae?
Alexandre : The Station Nailae is a nail printer. Inside, you can find ink cartridges with water. We added a digital tablet and an internal camera that way we obtain a perfect printing on nails. As it uses the primary colors, the Station can recreate a pallet of unlimited colors.Livecoiffure : What are the products used during the application on nails ?
Alexandre : We apply first a classic base coat in order to protect the nail. Then, a coat of Primer, which is like a liquid photo paper which enables the ink to be fixed on the nail. The Primer is made in Europe, it is a watery base which doesn't contain any allergenic or carcinogenic product. Once the printing is made, we put a top coat to protect it.Livecoiffure : How long does it take to personalize the 10 nails ?
Alexandre : If you go to a beauty center or to a salon with your nails already made, with the application of the base coat, the primer, the printing and the top coat -to protect the printing and to guarantee a higher duration, it can last fifteen minutes.
However, is you need to prepare your nails before the printing, it will last the same time as your usual manicure + the additional 15 minutes for the printing steps.Livecoiffure : How many nails can be printed at the same time ?
Alexandre : You can print up to 4 nails at the same time. Apart from the waiting time of the base coat and the primer, the printing time in itself lasts between 30 and 45 seconds for 4 nails. That's very fast !Livecoiffure : Is it possible to print different designs at the same time ?
Alexandre : Yes of course ! You can choose as much as different designs as you want and you can print up to 4 designs at the same time in less than one minute. Only the thumb must be made separately. Our application Nailae proposes more than 150 designs. You just need to choose the underneath color of nail polish you want in advance. For example, an ocher color for a panther effect, a white color for brighter designs, a red for black designs…Livecoiffure : How long does the printing last?
Alexandre : The printing last as long as the nail polish: around one week for a printing on classic nail polish and 2 to 3 weeks on gel.Livecoiffure : Can you easily remove the printing ?
Alexandre : Yes of course. You can remove it with a classic solvent.Livecoiffure : How much is it for one hand ?
Alexandre : You must count between 3 and 5 Euros per nail for the decoration.Livecoiffure : In which beauty center is the nail printer available ?
Alexandre :For the moment in any of them: our official launching date is in April ! The nail bars will of course be THE places to install a Station Nailae. The hairdressing salons represent also a perfect place for that. There are many employees, many passages and many clients… The exploitation of the Station Nailae offers an additional service to the activity of the hairdressing salons. The clients will be able to take care of their nails when they have to wait.
There is a double interest for the hairdressing salons: they will be able to benefit from the clients who come with other persons (friends having their nails done quickly before going out ) or new clients who will come just for that machine because it's a new product. The image of the salon becomes innovative and will generate additional incomes while attracting another kind of clients. Then the salon must find a way to retain them. The client target is of course women, of any age.Livecoiffure : Which countries will be affected ?
Alexandre : First: France, Australia, the United States, Japan, China and Hong Kong. This concept will be developed in more countries at the end of the year.Livecoiffure : Why did you choose to develop the product just for professionals ?
Alexandre :Well we want the best experience for you so we chose to rely on skilled professional beauticians. The Station is not sold to professionals but relies on a deposit principle. They sign a contract for a certain duration or X nails and don't pay the consumer goods (primer, ink).
Every machine is connected to an extranet, each salon can connect with its login and its password to see how many nails have been decorated, what day, what time or even the most demanded designs.Livecoiffure : Could you explain to us in what consists the mobile application ?
Alexandre : The mobile application Nailae enables to have access to our complete library and to exclusive designs, to select your favorite designs, to create your virtual manicures and to share them with your friends. It funnier and more practical to install the application on your mobile because you have time to prepare your designs at home before having them printed in a salon.
Furthermore, you can personalize the nails with any photo from the mobile.
For example, before going out, to decorate your nails with the design of your dress, you take a picture of it and make it print: this will be in perfect harmony with your clothes !How to personalize your nails ?
Very easy: Start to download the application Nailae on Google Play or Apple Store –it is free-, then go and see the library of designs or upload your own pictures. Register your favorite designs, a QR code will then be automatically generated.
Once in your beauty/hairdressing salon, place your QR code in front of the Station Nailae to transfer directly the selected designs: and this is magic !
You want to impress your family, your friends ? Have a ©nailfie and share it on the social networks #nailaeofficial. Welcome in the community Nailae !