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There is no beautiful hairstyle without healthy hair, magnificent hair. That was the Carita sisters' motto. This year, the famous Maison launches its first professional range of products, distributed exclusively to every hair experts and in les maisons de beauté Carita.
Zoom on the “Professional Haute Beauty” products.

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The Carita hair care official launch is planned for May 27th, 2013 in Paris.

A great novelty in the professional products world, that has been thought and prepared for years. Indeed, after devoting decades to create facial and skin cosmetic cares and products, the Maison Carita comes back with : hair care.[/one_third]

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The Institution of Faubourg Saint Honoré in the 8th Parisian district is the first step to this project as they refurbished the hairdressing space in 2006. Its artistic director, appointed on November 29th, 2011, is Tom Marcireau. The Professional Haute Beauty will be available in selected hairdressing salons that have a great personalized service and a good scalp expertise. The selected establishments promise to respect the service charter, quality and Carita training. This new care approach is divided in four steps : prepare, activate, reveal and sublimate.

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With this sequence it is possible to give to scalp and hair every thing they need. Respecting this process show to women that the beauty of their hair goes through a skin and hair treatment. These different actions can be done in a salon with a different protocol, specific to every women. At your hairdresser's, the ten new rituals can vary from twenty to sixty minutes, depending on your schedule.
For a beauty follow-up, a prescription will be given to you so that you will be able to reproduce at home the Carita sensory experience, textures and perfumes.
http://www.carita.fr/

[/one_third] [/row] Shampoos in black and white bottles of 250ml cost 23€, scalp serums presented in 50ml glass bottles with a dropper cost 40€. Soft and nutrition cares presented in 200ml tubes or pots, cost 40€. And for hairdo products, it will cost 27€. [row] [one_third] [/one_third] [two_third] To sum up, with Professional Haute Beauty line :
STEP 1 - I clean and prepare my scalp to receive additional cares STEP 2 - I improve the transmission of actives to scalp and hair. STEP 3 - I bring back brightness, softness and youth to my hair STEP 4 - It is easier to do my hair and I beautify my hair texture
Christine Margossian for LiveCoiffure.com [/two_third] [/row] Rosy et Maria CARITA