Michel Dervyn, the entrepreneur hairdresser

Michel Dervyn hairdresser, has become in a few years the number three of the franchise in France. Three brands characterize the group : « Shampoo », « Michel Dervyn » and « le barbier ». He is also the manager of the house “Alexandre de Paris “, jewel of the French know-how. The academy which has the same name helps to promote and share this know-how and this creativity.

The brands are differentiated as follows: 

SHAMPOO :

The establishment in shopping center characterizes these salons « Shampoo »  with red and white color codes. The positioning is of average range for clients aged between eighteen and sixty years. The reception, without appointment, well-treated. A time of exchange is planned with everyone before a personalized offer service.  The hairdressers are trained through the collections in the training centers of each brand. A new design Shampoo is born in the shopping center of Euro Lille. The principle is the entrance. Thereby, the shop windows are removed so that one can enter directly in the shop area.

The hairdressers Shampoo show up in the backstage of « bienvenue chez Cauet »  in NRJ 12, other way to be distinguished and to communicate.

MICHEL DERVYN :

This brand is in the top of the range. The decoration is refined, the material used are natural.  The woman « Michel Dervyn » is elegant, her hairstyle often glamour. A magazine is published. It informs the clients about the tendencies and all that goes with the fashion. The hairdressers  Michel Dervyn show their talents in the TV programmes like « new look pour une nouvelle vie ». You can also find the area designed for men in these salons under the sign « LE BARBIER ».

What remains the reference of the luxury for the French hairdressing is the house ALEXANDRE DE PARIS : The prestigious address of the avenue Matignon in Paris has always (or almost) received the international Gotha and other stars. The artistic director, Jean-Luc Minetti, leads his team and ensures that the values of Monsieur Alexandre are respected.

Alexandre is also the name of accessorizes which adorn the chignons and sophisticated hairstyles but also luxury brushes. The shop in 235 rue Saint Honoré is dedicated to the brand and is also present in two hundred retail sale over the world. Beautiful route for Michel Dervyn, this man from the north passionate about his work and always seeking recognition.

                                   COLLECTION  HYPNOTIC A/H 2012-2013 -  Michel DERVYN