• The beauty brands and digital technologies: which application to choose?
  • The beauty brands and digital technologies: which application to choose?

  • The cosmetics market is invaded by new applications, each of them very original in diverse fields, whether make-up, hairdressing or manicure, the choice is big ! But which application to choose ? Livecoiffure downloaded and tested four applications in each of these fields.
    Daphné Malan

    The series Sex and the city had marked many generations. Women want to be feminine from head to toe. Finding a nail polish or a very fashion make-up before your friends, wearing the It hairstyle… the fashion hunting is not so difficult since the greatest cosmetics brands facilitate you the task, so make the most of it !

    1- The hairdressing application

    Screen shot

    Hairstyle MakeOver - After having downloaded the application and chosen a photo of you, better with free forehead, test the various hairstyles. The choice is big: short hair, long, colored, afro and eccentric haircut. This application is also for men, haircuts, hairstyles, moustache size and beards.
    The plus : You can resize or pivot the chosen hairstyles in order to adapt better to the shape of your face, to modify the colors and hair colors. We played the game, some results are surprising, others are hilarious !
    The application Hairstyle Makeover is available on iPhone or on iPad
    Coloriste-Genius
    Screen shot

    Colorist Genius – Finding a haircolor that fits you ? L’Oréal Paris will give you a diagnostic according to the information you give. Two possibilities: a color diagnostic detailed according to your current haircolor and if you are in hairdressing shop you can scan the bar code of a haircolor and discover if that fits you.
    This application is very detailed and precise, you are asked a many elements to obtain a very realistic result ! If you like the idea, the recommended product appears.
    The plus : we like the precision of the questions and guidance through the pages but also the comparison before/after the modified haircolor.
    What we don’t really like: We tested with gray hair and the application detects a blonde color and not a gray color.
    The application Coloriste Genius is free and available only on iPhone and android.

    2- The make-up application

    #yt:OyvaqTXB9i4 Makeup Genius – Who have never dream to try a lipstick, an eye shadow or a mascara before buying it ? Nothing better than fitting the good make-up with your clothes. Now, with the application launched by L’Oréal Paris, this is possible by downloading Makeup Genius, a real innovative jewel !
    The principle is simple, you tale a photo, you choose the color of the makeup seen among the eye shadows, blushes, lipsticks… the modification is direct, stunning ! Like the application Colorist Genius, you can scan a product in a shop and test it in real time.
    We love : the selection of the make-up whether by products or by looks !
    Le plus : take a photo of your clothes to fit with the makeup.
    The application Makeup Genius is free and available only on iPhone.

    3- The application Manicure – O.P.I

    OPI
    Screen shot

    The application O.P.I will enable you to vision in a few clicks, the incredible diversity of colors proposed by the brand on a model hand that you adapt according to the color of your skin and of the length of the nails you want.
    Furthermore, you can select the colors of the nail polish by collection or color. The selected tone is applied on the hand, the reference of the nail polish appears.
    The plus : if you like that one, click on the heart and your favorite colors are registered !
    The application O.P.I is available for free on iPhone and on iPad
    You can see that the editorial board make the most of it playing the game of this technologic marvels ! Can’t wait for these applications to be available on Android…

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