Fashion hunter: what's that ?

Their job consist in predicting the evolution of consumption. The fashion hunter doesn't work with a crystal ball but he is connected to the world via internet, the street, trips, the different professional salons. In short, he must be informed 24h/24 about anything going on in the design, architecture, gastronomy, music world and especially he must have this fiber to discover a detail which might become a must or IT future !
They are persons with a sensibility to anticipate the future ! The reactivity must be permanent when society phenomenon emerge: belief of emerging countries, crisis, climate change, new eating patterns, technology… a lot of fields which change the way of consuming.
The world organization resulting of all of that, is born in the fifties with the pioneer Nelly Rodi then Fred Carlin. After them, the offices which have been giving swag information to the world are: Nelly Rodi, Peclers, Promostyl or even Carlin International. Their clients are prêt-à-porter brands, Haute couture.
There is also other fashion offices for property, cosmetics, tableware, automotive design. Result: a fashion book with which every professions work. This is the list of the future best of.
It is made of illustrated plates which materialize the researches of the agents sent all over the world for information. Twenty books are published twice a year, three to five years before fashion sets the tone. (even when we think we are in the heart tendency… we are already out of fashion !)
In those precious books, you can find the color ranges, ambient images, patterns, samples, sketch, texts, all is decoded for each brand and each profession so that they can imagine the collections
The first fashion book is the work of Maimé Arnodin : l’Alphabet des couleurs. Since 1963, the style offices draw their inspiration from a readymade colour chart: the range Pantone which references practically all the existing colors.
From that, to become the information of shapes, textures, volumes and colors for the hairdresser ambassadors of each brand… there is just one step ! Fashion or freedom of consuming