Acquisition of the Haircoif group by Provalliance

Franck Provost, President founder of the Provalliance group and the shareholders of the group strengthen their position as a European leader in the hairdressing market with the acquisition of the Haircoif group. Focus on that brand.

Christine Margossian

The Haircoif group appears in 1973 in Orléans. Created by José Romero, the brand developed in particular thanks to its locations in the shopping centers. Haircoif created its own hairdressing collections and has been focusing for a few years on the before-after look. Of particular importance is the patented hairdressing area for children and the release of the first Organic product in a hairdressing salon and also the creation of haircare services and hair massages for men. After the loss of their father, the sisters Muriel and Dorothée continued the adventure with the same spirit. After having opened its training center, created its own range of hair products,
Haircoif became one of the first branches and it is one of the most important networks of independent salons in France with 92 salons among which 80 in France and 12 in Poland and two franchised salons.

With more than 700 employees, the Haircoif group is present under the brands Haircoif and Icéane. This French-Polish pact completes the network of the Provalliance group, especially in the provinces, in the center of France.

Provalliance reminder:

European leader and number 2 in the world in its sector with 11 brands (Franck Provost, Jean Louis David, Saint Algue, Fabio Salsa, Maniatis Paris, Niwel, Intermède, Coiff&Co, La Suite Bleue, Interview, and the nail polish bars Colorii), Provalliance represents a turnover of about 1 billion Euros in the world. It has 20 000 partners (among which about 5000 employees) and receive 30 million clients each year in its 3000 salons (among which 500 branches) in more than 30 countries.