Franck Provost celebrates his forty year career

show FRANCK PROVOST - 40 ans de carrière - ©Didier Adam

To celebrate his 40 years of passion Franck Provost booked the Palais des Congrès of the porte Maillot this Sunday 15 March, to offer an amazing show to his partners, managers, franchised persons, colleagues and other guests of the profession from all over the world to celebrate the brand.

Christine Margossian

It was Olivia Provost, Director of communications and conductor of the event, who organized everything for an amazing afternoon around one man: her father ! The VIP were present to which a happy birthday to Franck Provost. The guests of honor are Monsieur Jean-Paul Agon, CEO of L’Oréal, Monsieur Nicolas Hieronimus, Vice-President and Madame An Verhulst-Santos, Chief executive of the Professional Products.
Black enters in the room with applause of 4000 spectators and on the screen, the audience discovers a film made by Audrey Dana : women, in their everyday life, cross path on the film. An homage to all the women who trust Franck for 40 years.

Then the show starts with the dancers with silver and golden helmets on the head. The euphoric crowd discovers that Franck Provost is among them ! Touched he takes the micro and announces the program of the events with the help of Vincent Cerutti.

Regarding cinema: the Men in Black with the hairdressers studio, the Marie-Antoinette with the international hairdressers, the red carpets with the trainers, the black beauty of Niwel, with the muse Noémie Lenoir.
The party is at its height during the incredible surprise: a huge flash mob with the song « He is a man ». 4000 persons standing up to pay tribute to a deeply moved Franck Provost and who said to the audience vous êtes formidables, je vous aime ! (you're amazing, I love you ! )

As a grand finale, a set where Provost father and son styled brides. We could see the precise gestures of the ex competitor and his great concentration. And with a Happy birthday sung by Matt Pokora everybody left before going to the Cité de la Mode et du Design for more festivities to close that anniversary day.