• Strong growth for l’Oréal in 2015
  • Strong growth for l’Oréal in 2015

  • With a net profit of about 3,3 billion euros in 2015, the cosmetics giant  has seen a strong growth of its overall sales, about 25,26 billion euros. A figure higher than the analyst predictions.

    Caroline Auclair

  • Strong growth for l’Oréal in 2015
  •  

    With a year marked by a global economic downturn, LOréal saw in 2015 a strong growth resulting from a positive monetary effect and outperformed the market in three of its four divisions », Jean-Paul Agon said, president of the group.

    The division of the professional products grew by +3,4 % with comparable data (+12,1 % with published data).

    The hair care, first contributor of the growth, is pursuing its strong growth with many successes among which Pro Fiber et Serioxyl by LOréal Professionnel, Chronologiste, Thérapiste et Fusio-Dose de Kérastase, Frizz Dismiss et Extreme Lenght de Redken. Regarding hair color, all the brands are seeing a growth.

  • Strong growth for l’Oréal in 2015
  • The division of the general public products grew by +2,5% with comparable data (+10% with published data).  A leadership regarding makeup supported by Maybelline. The brand is continuing its dynamic by placing on the market of innovative products and thanks to a successful digital strategy.

    In the meantime, LOréal Paris successfully deployed its new platform Makeup Designer Paris while NYX Professional makeup confirms its strong attractive power with young people.

    The hair care made a progress, thanks to the global deployment of the range Huile Extraordinaire by LOréal Paris and Olive Mythique, new range Ultra Doux by Garnier launched in Germany and in Spain.

     

    LOréal Luxe grew by +6,1 % with comparable data (+16,7 % with published data) thanks to good makeup and perfume sales results and also thanks to the increase of the market shares of the e-commerce.

    Black Opium by Yves Saint Laurent, had an excellent year. A brand which also had successes with its innovations in terms of lips makeup, Pop Water et Volupté Tint-in-Roll. Other success, Giorgio Armani with the rise of the fragrances Si et Acqua di Gio Profumo. In Europe, Lancôme's growth and its perfume La vie est belle, which is now the number one of the sales and its foundation Miracle Cushion but also the mascaras and the haircare Advanced Génifique. Regarding skin cares, Kiehls marked 2015 with a double-digit growth.

     

    Finally, the cosmetics division Active grew by +7,8% with comparable data (+9,4% with published data).

    Among the model students, Vichy is proud of the success of its new body care range Ideal Body and Neovadiol Complexe Substitutif. The Roche-Posay, other flower of the group, ^sees a two-digit growth with the progression of its franchises Tolériane, Effaclar, Lipikar and Cicaplast. Skinceuticals continues developing while Roger&Gallet is getting stronger within the skin care market.

     

  • Strong growth for l’Oréal in 2015
  • Strong growth for l’Oréal in 2015

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