• Wear
  • Wear "virtually" your future hair color and become an INOA muse !

  • Before, we used to talk about hair color but not there is INOA : this oxidation hair color without ammonia and without smell by L’Oréal Professionnel will increase the natural brilliance of your hair and will give deep reflections, all of that by respecting the hair and the scalp. Focus on that revolutionary hair color and its competition !
    Sara Svati

    Inoa what is it ?

    A hair color without ammonia, without smell and covering 100% of your grey hair. Inoa, with a hair color system rich in oil so it doesn't damage the hair, keeps its quality and its brilliance. The hair color will have a longer duration than with a classic hair color. It respects your hair while keeping its natural aspect.

    An efficient application

    [multicol]j'ai testéOn Facebook, you can upload your photo, you are then asked to give your tone level (blonde, brown, dark brown). With a brush, you can select your hair and color the zones you want to dye then you can choose the hair color you want to test.
    A hair color chart is available from classic tones – golden, warm brown, cool brown, warm blonde, cool blonde- to more original hair colors –copper, deep purple, red, grey-. You can also make a shade by completing the lower part of your hair with another hair color.
    The result is impressive on the photo ! You really have the sensation that the color is real and that it's not a retouch.

    You can enter the contest until 7 January 2015.

    [multicol]A competition is organized by Aufeminin.com and Inoa to become the digital muse of the brand. Three followers will be chosen to win a makeover directed by Frédéric Mennetrier, colorist expert by L’Oréal Professionnel, followed by a shooting and advised by the "Youtubeuses" Lilith Moon and Kihou.
    The winner of the competition will represent the digital campaign 2015. Test the application on Facebook, fall for your future hair color in the chart of colors then register on the website below/



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